One of the world’s most powerful entertainers, Oprah Winfrey, is bringing her award-winning television program and audience to Victoria.
Tourism Victoria Chief Executive Gregory Hywood said although details of specific filming locations are still being finalised Ms Winfrey and members of her audience will travel to Victoria this December.
“This is an exciting opportunity to put Victoria front and centre on one of the world’s most popular talk-shows – The Oprah Winfrey Show,” Mr Hywood said.
“Ms Winfrey's influence extends around the world with her television program airing to 40 million people each week in the US alone and to audiences in another 145 countries.
“This exposure will provide enormous flow on benefits for Victoria’s tourism industry.
“Millions of potential visitors around the world will see our unique tourism experiences on the show.
“This is a powerful endorsement that Victoria is a world-class tourism destination.”
Ms Winfrey announced overnight on The Oprah Winfrey Show that she would bring the 300 people sitting in her audience with her to Australia.
In partnership with Tourism Australia, Victoria will be one of the key destinations showcased in two episodes that will screen during the 25th and final season of The Oprah Winfrey Show, which will go to air in 2011.
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