Melbourne has outranked Sydney as the most popular domestic destination for Aussie travellers in 2010.
According to a 2010 Hotel Price Index survey, Australia’s city of culture and art replaced Sydney because the NSW city has been deemed as too expensive, Nine News reported.
Hotels.com Asia Pacific vice president Johan Svanstrom said in 2010 Aussie holiday makers were cautious of costs during booking, which pushed Melbourne to the top.
"What helped Melbourne scoot up to No.1 over the course of last year was the particularly fast rise in prices in Sydney," Mr Svanstrom told the source.
"Clearly, when prices go to very high levels and are perceived to be high, people start looking elsewhere."
The survey outlined that Sydney hotel price average rose by 16 percent last year to AU$168 a night while Melbourne accommodation prices remained steady, averaging at AU$146 a night.
The Gold Coast followed Sydney for the third spot, Cairns came in at fourth while Adelaide jumped from eighth place in 2009 to fifth in 2010.
(Source: eTravelBlackboard, 23rd March 2011)
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