More travellers may have been booking hotels in Sydney over the Christmas holidays, but ultimately Melbourne is the preferred holiday destination among Australians.
According to the latest Roy Morgan Holiday Tracking Survey, 22 percent of Australians said they want to take a holiday in Melbourne over the next two years, ahead of Sydney with only 12 percent.
The Gold Coast came in second favourite amongst Australian travellers, winning 18 percent with its surf and sun while the Sunshine Coast was favoured among 12 percent.
Roy Morgan international director of tourism, travel and leisure Jane Ianniello said Melbourne’s appeal has increased over the past decade, particularly among Australians under 30.
“The shopping, dining, nightlife, and special events all appeal to this younger age group,” Ms Ianniello explained.
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