Melbourne Remove Control Tourist

VISIT MELBOURNE DIGITALLY WITH THE REMOTE CONTROL TOURIST

Google Maps, live cams and various other technologies transform the concept of travelling nowadays and make it so much easier to see different countries directly through your internet browser window.

Tourism Victoria agency in Australia decided to take this experience to a whole new level and with the help of Clemenger BBDO agency created a Melbourne remote control tourist.

How it works

The idea of the campaign is to allow anyone around the world experience Melbourne first hand through the physical body of a remote tourist.

In other words, you go online, send a request of what you want to do in Melbourne and one of the four remote tourists does it for you. Additionally, every request gets videotaped and streamed on the website.

 As a result, huge interest from people around the world has been reached with the campaign becoming popular through Youtube, Facebook, Twitter and Instagram. Not to mention lots of bloggers talking about it online.

And that is a result of a campaign, that has only been live for 5 days. Have a look at the website here.

Points to Note

-Clever idea of the campaign helped to cut the cost of running it live for a longer period of time

-Results website is now a huge database of short videos of interesting things people can do in Melbourne

-The campaign also served as a research to find out what are the most popular things tourists would like to do in Melbourne


Our Thoughts

This is a unique experience offered to online users and also a very clever method of research at the same time.

Being live for only 5 days, the results undoubtedly prove that the idea of the campaign has paid off very well.

Besides spreading the word of mouth, company now also has a well designed website, which also serves as a perfect database for anyone willing to travel to Melbourne and wanting to check how the city looks through the eyes of people who are there.

So both, short-term and long-term goals have been achieved easily and formed a great basis for any further actions. Well done guys!