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Melbourne Thrashes Other Cities on Tourism Plans

Melbourne stands head and shoulders above all other Australian cities when it comes to being tuned in to the future needs of tourists, a new industry survey has found.

Of the 350 tourism industry people surveyed, 45 per cent nominated Melbourne as the city with the best strategies to meet the future needs of the industry, with Sydney and Brisbane trailing far behind.

Tony Charters, the convenor of next month's Tourism and Events Excellence conference at the MCG in Melbourne, says the Roy Morgan research should be a massive wake-up call.

"Melbourne was seen as the powerhouse of the future with Sydney way back on 13 per cent and Brisbane just a pathetic four per cent, Adelaide one step away on three per cent, and Darwin and Perth on two per cent," Mr Charters said.

"The results don't say a lot for how the industry itself perceives Brisbane, and also Sydney for that matter.

"We thought the result may have been biased by the sample being taken in Victoria but we checked back with Roy Morgan and there is not a discernible issue there - the figures are statistically valid."

Mr Charters said Brisbane has lost its way, has been living off the coat tails of destinations like the Gold and Sunshine Coasts far too long, and needs to stand on its own two feet.

He believes the river city needs to develop more attractions like the Gallery of Modern Art, which has been very effective in attracting large numbers of tourists and interstate visitors through its major exhibitions.

"For many years Queensland was seen as the leading tourism state and everyone was very satisfied that its desirability as a destination was sitting at the top of the pile, but over the last 10 years it's been on a continual downward slide.

"There's been a bit of complacency and other destinations have been working much harder - there's nothing like being the underdog to drive you and there's evidence of that coming through in these figures."

Mr Charters said it was important to remember that the survey asked which city was the best attuned to the future needs of the tourism industry.

"If the question was who has got the greatest attractions or who has the most appeal, you might get a slightly different answer.

"But the feeling is that Melbourne has worked out what tourism needs and is responding to the needs of the tourism industry, and that's the critical difference."

The Tourism and Events Excellence conference will be held at the MCG from September 5.

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Melbourne Ranks No.1 in the Country to Meet Tourism Needs

MELBOURNE stands head and shoulders above all other Australian cities when it comes to being tuned in to the future needs of tourists, an industry survey has found.

Of the 350 tourism industry people surveyed, 45 per cent nominated Melbourne as the city with the best strategies to meet the future needs of the industry, while Sydney and Brisbane trailed far behind.

Tony Charters, the convenor of next month's Tourism and Events Excellence conference at the MCG, says the Roy Morgan research should be a huge wake-up call.

"Melbourne was seen as the powerhouse of the future with Sydney way back on 13 per cent and Brisbane a pathetic 4 per cent, Adelaide one step away on 3 per cent, and Darwin and Perth on 2 per cent," Mr Charters said.

"The results don't say a lot for how the industry itself perceives Brisbane, and also Sydney for that matter.

"We thought the result might have been biased by the sample being taken in Victoria, but we checked back with Roy Morgan and there is not a discernible issue there - the figures are statistically valid."

Mr Charters said Brisbane had lost its way, living off the coat tails of destinations such as the Gold and Sunshine coasts far too long and needed to stand on its own two feet.

He believed Melbourne needed to develop more attractions like Brisbane's Gallery of Modern Art, which has been effective in attracting big numbers of tourists and interstate visitors through its major exhibitions.

Mr Charters said it was important to remember the survey asked which city was best attuned to the future needs of the tourism industry.

"If the question was who has got the greatest attractions or who has the most appeal, you might get a slightly different answer.

"But the feeling is that Melbourne has worked out what tourism needs and is responding to the needs

of the tourism industry, and that's the critical difference."

The Tourism and Events Excellence conference will be held from September 5.

Tiger Airways Resumes Services With Flights Between Melbourne and Sydney

Tiger Airways Australia has resumed domestic services with the return of flights between Melbourne Airport and Sydney.

Following the reinstatement of Tiger's Air Operator's Certificate by the Civil Aviation Safety Authority, the airline will now focus on reassuring the Australian public that safety is the airline's highest priority, whilst providing Australia’s most affordable airfares along with an enhanced focus on reliability.

The airline is resuming services with a simplified flight programme in order to focus on flying popular and profitable routes. Whilst flights will initially resume between Melbourne Airport (Tullamarine) and Sydney, other routes will be announced shortly. Tickets for flights between Melbourne and Sydney are on sale now.

On the first flight was Tony Davis, Tiger Airways Australia CEO together with Tiger’s newly appointed Safety Advisor, Captain Chris Manning. The departure of the first flight was marked during an event at Melbourne Airport attended by Victoria Minister for Aviation, Gordon Rich-Phillips, Senator Nick Xenophon and Melbourne Airport CEO, Chris Woodruff.

Tiger Airways Australia is committed to a safe, viable and long term future in Australia. The airline remains committed to regaining the confidence its customers through an enhanced focus on punctuality and convenience, while continuing to offer Australia's most affordable air fares.

Check the Tiger Airways website for regular updates on services at www.tigerairways.com.

(Source: travmedia.com, 12 August 2011)

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AFL Grand Finals Offer @ Metro Apartments on Bank Place - Metro Hotels

Cyclists in a Spin as Melbourne Recognised as Australia’s Bike Capital

Cadel Evans' inspirational Tour de France victory has coincided with the launch of a new cycle tourism plan and the recognition of Melbourne as Australia's first Bike City.

Victoria's Cycle Tourism Action Plan 2011-2015 has been designed to help to boost participation, interest and enthusiasm for cycling at every level across Victoria.

Launching the plan last week, Minister for Tourism and Major Events Louise Asher said the industry-led action plan outlined how the Victorian Government would leverage and enhance opportunities in cycle tourism.

Melbourne has also secured the title of Union Cycliste Internationale (UCI) Bike City, making it only the second Bike City in the world after Copenhagen.

Melbourne's international recognition as a UCI Bike City is particularly timely with Scody Cup Cycling Classic starting this week, the inaugural Amy Gillett Gran Fondo in September, and the UCI Track Cycling World Championships in April 2012.

"The sporting and events culture of Melbourne, together with the diverse terrain and natural beauty of regional Victoria, enhance the state's position as a premium cycle tourism destination," Ms Asher said.