Cadel Evans' inspirational Tour de France victory has coincided with the launch of a new cycle tourism plan and the recognition of Melbourne as Australia's first Bike City.
Victoria's Cycle Tourism Action Plan 2011-2015 has been designed to help to boost participation, interest and enthusiasm for cycling at every level across Victoria.
Launching the plan last week, Minister for Tourism and Major Events Louise Asher said the industry-led action plan outlined how the Victorian Government would leverage and enhance opportunities in cycle tourism.
Melbourne has also secured the title of Union Cycliste Internationale (UCI) Bike City, making it only the second Bike City in the world after Copenhagen.
Melbourne's international recognition as a UCI Bike City is particularly timely with Scody Cup Cycling Classic starting this week, the inaugural Amy Gillett Gran Fondo in September, and the UCI Track Cycling World Championships in April 2012.
"The sporting and events culture of Melbourne, together with the diverse terrain and natural beauty of regional Victoria, enhance the state's position as a premium cycle tourism destination," Ms Asher said.
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