Tutankhamun and the Golden Age of the Pharaohs this week became the most successful touring exhibition in Australian history announcing its 500,000th visitor.
The exhibition had previously set a record when it opened to the public on 8 April with 150,000 tickets pre-sold. Now four months into its seven-month run, the exhibition has exceeded attendance figures for all exhibitions held in Australia.
Tutankhamun and the Golden Age of the Pharaohs has been a coup for Victorian tourism with 35 per cent of attendees visiting from interstate or overseas, making it the state’s leading cultural tourism driver.
Reaching the 500,000th visitor mark ranks the exhibition higher than Melbourne Museum’s Titanic the Artefact exhibition in 2010 which reached 480,879 in its six-month run. Not only has Tutankhamun surpassed Titanic’s previous record, but it has done so in just four months.
Tutankhamun and the Golden Age of the Pharaohs runs until 6 November. For more information visit kingtutmelbourne.com.au
(Source: Tourism Victoria enewsletter – edition 83)
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