If you’re lucky enough to live in Melbourne – the end of July doesn’t just mean constant unannounced drenchings. There’s also the Melbourne International Film Festival, which apart from showcasing the best cinema from the world over, provides Melburnians with a sound strategy for getting out of the rain.
Like many festivals, MIFF has released an iPhone App to help punters figure out what’s going on. But, unlike many other festivals, MIFF’s done a particularly good job.
Naturally, the app provides a detailed program of all the films playing during the festival. Each film entry gives a detailed summary, session times, a trailer and the ability to purchase tickets. Innovatively, the app regularly updates booking information to inform you whether sessions are either selling fast, or totally sold out (and plenty of them are).
The festival’s many venues are plotted on an in-app map, which gives you street numbers and directions.
Another neat feature is the MIFF app’s search function, which allows users to trawl through films not only by their title, but by session time, venue, classification, country and director. This is exactly the kind of information film freaks are after, particularly in the festival context where they’re likely to be taking a punt.
Perhaps coolest of all, however, is that the app works as a digital wallet, holding all of your tickets. Films you’ve booked seats at all show up in order and once you rock up at the venue you simply flash the QR code on your phone to head inside. It’s all unbelievably convenient, keeping you organised while doing away with irritating printouts or box office pickups.
If only more cinemas – and festivals – followed MIFF’s example.
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