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Sunday, July 17, 2011

Museum Victoria Smashes Attendance Records


Museum Victoria has had its most successful year ever, with more than 2.3 million visits for the year to 30 June 2011, and record-breaking numbers visiting Melbourne Museum.

Ticketed attendance across Museum Victoria’s four venues in 2010-11 equated to a nine per cent increase (around 200,000 people) on last year’s record tally. This was the second year in a row that attendance figures topped the two million mark, making Museum Victoria the most-visited museum organisation in Australia.

Melbourne Museum is the country’s most popular museum, with a 33 per cent increase contributing to a best-ever 1.4 million visits. Immigration Museum also topped last year’s figure with 128,350 visitors, while both Scienceworks and IMAX Melbourne Museum maintained strong visitation with 447,708 and 325,262 attendances respectively.

“Museum Victoria continues to be a great place for Victorians to visit and to bring their interstate and international guests. Visitors are delighted by our own innovative exhibitions and programs and enjoy the great international exhibitions that we present,” said Gillian Hoysted, Acting Chief Executive Officer, Museum Victoria.

The Melbourne Museum is currently undertaking a major redevelopment of the Bunjilaka Aboriginal Cultural Centre, with additional redevelopment plans for Scienceworks.

(Source: Tourism Victoria, Edition 81, 14 July 2011)

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