Following on from last year's success of the People's Choice Awards, Tourism Victoria and RACV are again inviting Victorians to determine the winners of the two People's Choice Awards in this year's RACV Victorian Tourism Awards.
The People's Choice Awards were introduced in 2010 to increase consumer interest in the Tourism Awards and to encourage more Victorians to holiday in their own backyard.
RACV's online review process asks guests to rate the property in six areas; cleanliness, facilities, service, atmosphere, location and value and to also write comments on what was great about their stay or what needs improvement.
The winner of the RACV People's Choice Award for Guest Satisfaction will be decided on an average from all six criteria ratings while the RACV's People Choice Award for Service will be judged on the service score only.
Eligibility for these two awards will be restricted to accommodation properties, listed on the RACV website*, recording more than 50 entries during the campaign period which runs until 30 October 2011. Guests are able to review properties they have stayed at from 1 November 2010 until the end of the campaign period.
Last year we had over 2,000 votes cast at racv.com.au/travel for the People's Choice Awards campaign and this year we are hoping to increase the public's involvement in the voting.
Guest reviewers also have the chance to win one of seven monthly $500 RACV Cruises and Tours Travel vouchers** by reviewing one or more properties.
There will also be a random draw for a $1,000 RACV Cruises and Tours Travel
voucher** at the end of the competition period.
You can get involved in this campaign by:-
. Encouraging visitors to post a review online at racv.com.au/travel
for your property.
. Place the RACV Victorian Tourism Awards live link and image (at the
bottom of this email) on your website. The RACV web address is:
http://www.racv.com.au/wps/wcm/connect/Internet/Primary/travel/RACV
+Victorian+Tourism+Awards
. Use the attached press releases from RACV and Tourism Victoria for
promotion in your newsletters and website.
. People's Choice Awards promotional cards will be mailed out to you
shortly. Give a card to your guests on check out to encourage them
to post an online review for your property.
Should you require any further information, please do not hesitate to contact me.
Kind regards,
Neil James
General Manager Tourism & Travel
Royal Automobile Club of Victoria (RACV) Limited Level 2, 550 Princes Highway Noble Park North VIC 3174
Neil_james@racv.com.au
(03) 9703-6147
(03) 9790-2844
www.racv.com.au
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